What Makes A Good Amazon Affiliate Website?

Why Amazon affiliate websites?

Promoting product sales for Amazon as an affiliate (or Associate as they call it), is one of the easy ways of earning money online. Amazon is the biggest retailer online (some say the biggest retailer, period) and they are very good at what they are doing. Sending potential buyers to an Amazon sales page is almost a sure sale.

Even during these harsh economic times, where small businesses and big retailers alike, suffer from decline in sales and revenues, Amazon is getting bigger and their monthly earnings keep increasing. It gotten to a point where Amazon is now moving in on the local scene with next day and same day delivery.

Amazon has an excellent reputation among customers and a very high trust factor. So much so that people are willing to pay more and buy from Amazon.

Why do most Amazon affiliate websites fail?

Many affiliates, in their rush for easy money, employ automation tools for creating their affiliate websites. What they are, most of the times, ending with is either a store like site or an obvious promotion site. In either case, those sites offer no additional information to visitors (potential buyers) beyond what they can find on the Amazon website (most of the time it’s a poor replication of the information they can find on the Amazon website).

Do you think a website which competes with Amazon will succeed? I think not…

For an affiliate website to be successful, it needs to meet the potential buyer at the point they have made the decision to buy and are just looking for confirmation to their decision. Such confirmation can be in the form of a good review, a comparison of products or prices or even just quality information on the topic they are interested at.

What makes a good Amazon affiliate website?

If you want potential buyers to click your affiliate link, you need to make them feel comfortable doing so. You need to build a relationship with them, get them to know, like and trust you to a certain degree. Here are a few things you can do to facilitate the connection with potential buyers:

  • Make your site visually appealing yet not too flashy. You want them to feel comfortable and at ease.
  • Provide quality content on the topic, or related subjects. Impress them with your knowledge :)
  • Post good reviews which actually reveal something about the product. Touch on it’s bad qualities to show you are real and impartial. Always finish in a positive tone, reinforcing their buying decision.
  • Always include contact information and a way for them to leave feedback. People do not trust an anonymous website.
  • Display a clear call to action – after you have given them value. Don’t shove it in their faces.

To learn more and find out how you can have a good Amazon affiliate website of your own, check out my new website: Affiliate Sites For Sale

Big websites project update

In one of my latest posts I was talking about the difficulties I was having with this product I was trying to create. Well, I’m happy to say that a couple of days later I was able to get myself unstuck. I have been diligently working on it ever since.

Many have asked we to share what the “mysterious” product was and I’m happy to do that here and now. But before I do, I want to make it perfectly clear that my aim here is not to sell you anything 🙂 (I do that elsewhere) but to share my journey in the hope you will learn something or be inspired to take action for yourself.

If you remember (and if not, take a minute to read that other post) I was talking about “product integration” and is exactly what I’ve been doing lately. What I’m creating (unfortunately it’s taking me more time than I expected) are websites for sale. And not just any website – these are Amazon affiliate websites and they are jammed packed with content and features. Here is a rundown of what I’ll be offering (soon):

  • WP based websites.
  • Fully customized and SEOed.
  • A selection of one out of 6 premium WP themes.
  • Pre-installed essential free plugins: All in one seo pack, Google XML Sitemap, Rveal IDs and more (as appropriate).
  • Pre-installed premium Amazon related plugins: Azon top 10, Stock chcecker, zon Discount Finder, Compare Tables, Azon Conversion Pro, WP Legal Pages.
  • 10 pre-loaded high quality product reviews.
  • 6-7 pre-loaded high quality articles.
  • Pre-created comparison tables, top 10 list, deal finders (Azon Conversion Pro) and more.
  • Pre-loaded with royalty free images.
  • Embedded videos.
  • Selection of niches and products.
  • All posts, pages and menus fully customized and ready to use.
  • Amazon affiliate video course and much more…

So far I have created 3 master websites in one niche and now I’m working on the fourth.

When I’ll finish setting up all the master sites for the first niche, I’ll be setting up an affiliate program and the sales letter, create manuals and guides for each package and a few other details 🙂

As you can see, it’s a big project and although I love what I’m doing, I need to keep reminding myself of the end goal and the reason for taking on this project. So far so good 🙂

Oh, and if you are interested in seeing what those sites look like, here are links to the first three:

Site model 1   Site model 2   Site model 3 (Still putting the finishing touches on the third one). I’d love to read what you think of them so please leave a comment below.

Back to the grind stones for me 🙂

See you soon!

Will I be kicked out of Dean Holland’s Quick Start Challenge?

*** Rant Alert ***

This post may be considered a rant
(and get me kicked out of Dean Holland’s Quick Start Challenge)

*** End of Rant Alert ***

I have learned a lot from Dean Holland’s Quick Start Challenge but not from the “content” being delivered. The content of the 4 weeks course is very basic and has to do more with motivation to take action than with actual content.

You see, all we actually learned was:

Build a personal blog and blog about yourself (How to build the blog? Search for it… What to blog about? Why not about the Quick Start Challenge? You may win a prize if you do…)

Drive traffic with blog and forum commenting (and why don’t you comment on each other’s blogs? That way you will see immediate responses… And as far as forums are concerned, the Warrior forum is recommended 😉  You want to know how to comment effectively?… Go out and find out for yourself). Bonus assignment – create a video (about… you guessed it – Dean Holland’s Quick Start Challenge…). How to do this? Go out and search for it…

Rant within a rant – those basic traffic tactics are only useful when you are starting up as they require a lot of time and effort on your part. Once you stop actively posting, traffic will die out. This is just one example of how the whole program was geared for the short term and not really showing people how to build their business for the long term.

Build a list – create a product to giveaway, setup an autoresponder and a signup form on the blog. How to do all this? … go out and search for it… (This was actually named: “Push Button Income & Automation” if you can believe it…)

Really, this has been one big disappointment as far as content is considered. Only the very basic concepts were covered, none of the strategies, tactics, tips and trick you would have wanted to learn were even mentioned.

So what did I learn from Dean Holland’s Quick Start Challenge? Brilliant marketing. I did not learn anything from the course itself but learned a lot from the way it was constructed. Let me lay it all out for you…

Let’s say you have a high end coaching program (which sells for $5,000) that you want to promote. Of course you can do the hard work of advertising it all over the place while spending a lot of money in the process. You could recruit affiliates you may say, and you’ll be right in thinking so, however there is one little snag – why would big name affiliates want to promote your coaching program when they have their own to promote? So what do you do? Let me tell you what Dean Holland has done.

The very basic approach to marketing says you build a funnel which sorts out your prospects and turn them into customers. You start out with a low end (or even free) item which in turn promotes your high end product and build your brand in the process. So where is that “brilliant marketing” you were talking about, I hear you asking… Hold on to your pants, it’s coming 🙂

You start out by advertising the entry level product as being a newbies dream of quickly starting a true Internet business. With some name dropping and the following list of topics you say it will cover:

  • The Big Beginning
  • The free Traffic Tap
  • On demand Income and Automation
  • Instant Internet Lifestyle

it’s an easy sell (you really need to see the sales letter… it’s very enticing 🙂 ).

Next, you promote it on the warrior forum as a WSO (lot’s of newbies looking for their breakthrough and eager affiliates ready to promote it for you) and start a 4 week process of building the marketing monster.

On week one (“The Big Beginning”), getting everyone excited on what’s to come, you tell them that building a personal blog IS the only way to properly build your brand and your online business. You motivate the participants to go out and build their blogs by offering a prize with high perceived value (which for you, is no out of pocket money). If you do a good job with motivating them, you will have a lot of people entering your “build my marketing machine” funnel. Oh, and don’t forget to suggest they blog about their experience with your coaching program…

On week two (“The free Traffic Tap”), you need to keep the motivation up by providing instant tangible results so you tell them how to drive free traffic to their blogs and get some social engagement (social markers are the hot thing with SEO these days). You set it up so they will visit each other’s blog, leaving a comment and thus creating a complex net of links among the blogs.

This is brilliant strategy number one – build a network of connected blogs which are all owned, operated and hosted by others. This massive Internet presence, of course, is focused on your low end product, building your brand. Drop a hint about how this will benefit them in the future 🙂

Brilliant step number two – suggest creating a youtube video (about your program, of course) asking them to name the file with the name of your product. In case you did not know, Google pays close attention to the name of the video file you upload to youtube.

Week three (“On demand Income and Automation”) is all about getting them to start building a list (did you notice how this is all basic affiliate training? I’ll get to that in a moment). You teach them they need a free offer to get people to signup and setup an autoresponder sequence where they can then go and promote products to make money. They don’t have a product to give away? Point them back at your OTO for the training (we did say on demand income, right? LOL)

Week four (“Instant Internet Lifestyle”) is where you tell them how building a real business is hard work but the “Internet Lifestyle” is all about not working so hard but enjoying life, while making money. This is where you revile a small part of your marketing funnel and suggest for them to be affiliates for your products, as part of their newly discovered Internet Lifestyle of working less while making money. You tell them how you are going to turn the training they just had to a product and how they are situated to benefit from all the traffic your new product is going to receive.

Now the full master plan is in the open for everyone to see (Check out this post on the Warrior forum I did a few weeks back). The so called “Quick Start Challenge” is nothing but a cultivation program for affiliates while building a massive marketing funnel.

And this is the brilliance behind it all. You build yourself:

  • An army of highly motivated, trained affiliates which have nothing but rave reviews for your teachings.
  • A monster of a marketing funnel.
  • A lot of buzz around your brand and product.
  • A huge amount of positive feedback and rave reviews.

all while getting paid to do so!

What did you learn?