In the “old days” when people were only reading emails on computer screens, we were told to “word-wrap” the email text. This was done in order to keep the lines short and make it easier on the eyes. Easier to read…
However, now days many people read emails on their smart phones. Did you ever see how an email that is word-wrapped for a PC looks on the phone? It looks terrible!
It’s way more than just esthetics – people are less likely to read those emails which in turn will hurt your bottom line.
So what can we do to overcome this problem? Here is what I consider to be the better solution to this problem.
Instead of word-wrapping your text, write it without using line breaks inside paragraphs and place it all inside a <div> with a size limit.
When editing your html email, go to source view and add a DIV directive so it surrounds your text, like this: <div style=”max-width: 400px;”> your email text here</div>.
This will, on the one hand, limit the width of the text to 500 pixels (you can choose any size you like) and allows it to shrink down and auto-warp when viewing it on a smaller screen (such as a smart phone).
Did you like this post? This, and other topics like it, are being discussed on our Facebook mastermind group: Ely’s Practical Marketing Mastermind