Are You Making This Email Formatting Mistake?

In the “old days” when people were only reading emails on computer screens, we were told to “word-wrap” the email text. This was done in order to keep the lines short and make it easier on the eyes. Easier to read…

However, now days many people read emails on their smart phones. Did you ever see how an email that is word-wrapped for a PC looks on the phone? It looks terrible!

It’s way more than just esthetics – people are less likely to read those emails which in turn will hurt your bottom line.

So what can we do to overcome this problem? Here is what I consider to be the better solution to this problem.

Instead of word-wrapping your text, write it without using line breaks inside paragraphs and place it all inside a <div> with a size limit.

When editing your html email, go to source view and add a DIV directive so it surrounds your text, like this: <div style=”max-width: 400px;”> your email text here</div>.

This will, on the one hand, limit the width of the text to 500 pixels (you can choose any size you like) and allows it to shrink down and auto-warp when viewing it on a smaller screen (such as a smart phone).

Problem solved

Did you like this post? This, and other topics like it, are being discussed on our Facebook mastermind group: Ely’s Practical Marketing Mastermind

6 Ways To Improve Focus When Working From Home

The great thing about online marketing is you can do it from home.

The bad thing about online marketing is…

…you can do it from home.

Which often means endless distractions from the internet, the kids, the pets, the neighbors, the housework and so forth.

Here’s how to improve your focus and get productive, starting today:

  1. Follow your own natural rhythms. Some people are more productive and focused in the morning while others do better in the evening. Figure out which hours work best for you, and then block those hours out. Schedule nothing during that time except for work.
  2. Notify your family, friends and anyone else that you have working hours and don’t want to be distracted.
  3. Have a place to work where you do nothing but work. If your workstation is also your play station, your browse-the-internet station and so forth, it will be too easy to get distracted.
  4. Put on music or tones that help you to focus. You’ll find these on YouTube when you search for focus music.
  5. Set deadlines for everything you do. If you have deadlines to honor, you’re more likely to get the work done.
  6. Plan your breaks. Set a timer for 20 minutes, and when it goes off, get up and walk around or do jumping jacks for a minute. You’ll be re-energized and ready to get back to work with clearer focus than if you just try to power through.

Working from home is fantastic in its flexibility, as long as you manage to focus your time.

Did you like this post? This, and other topics like it, are being discussed on our Facebook mastermind group: Ely’s Practical Marketing Mastermind