What Makes A Good Amazon Affiliate Website?

Why Amazon affiliate websites?

Promoting product sales for Amazon as an affiliate (or Associate as they call it), is one of the easy ways of earning money online. Amazon is the biggest retailer online (some say the biggest retailer, period) and they are very good at what they are doing. Sending potential buyers to an Amazon sales page is almost a sure sale.

Even during these harsh economic times, where small businesses and big retailers alike, suffer from decline in sales and revenues, Amazon is getting bigger and their monthly earnings keep increasing. It gotten to a point where Amazon is now moving in on the local scene with next day and same day delivery.

Amazon has an excellent reputation among customers and a very high trust factor. So much so that people are willing to pay more and buy from Amazon.

Why do most Amazon affiliate websites fail?

Many affiliates, in their rush for easy money, employ automation tools for creating their affiliate websites. What they are, most of the times, ending with is either a store like site or an obvious promotion site. In either case, those sites offer no additional information to visitors (potential buyers) beyond what they can find on the Amazon website (most of the time it’s a poor replication of the information they can find on the Amazon website).

Do you think a website which competes with Amazon will succeed? I think not…

For an affiliate website to be successful, it needs to meet the potential buyer at the point they have made the decision to buy and are just looking for confirmation to their decision. Such confirmation can be in the form of a good review, a comparison of products or prices or even just quality information on the topic they are interested at.

What makes a good Amazon affiliate website?

If you want potential buyers to click your affiliate link, you need to make them feel comfortable doing so. You need to build a relationship with them, get them to know, like and trust you to a certain degree. Here are a few things you can do to facilitate the connection with potential buyers:

  • Make your site visually appealing yet not too flashy. You want them to feel comfortable and at ease.
  • Provide quality content on the topic, or related subjects. Impress them with your knowledge :)
  • Post good reviews which actually reveal something about the product. Touch on it’s bad qualities to show you are real and impartial. Always finish in a positive tone, reinforcing their buying decision.
  • Always include contact information and a way for them to leave feedback. People do not trust an anonymous website.
  • Display a clear call to action – after you have given them value. Don’t shove it in their faces.

To learn more and find out how you can have a good Amazon affiliate website of your own, check out my new website: Affiliate Sites For Sale

5 Replies to “What Makes A Good Amazon Affiliate Website?”

  1. Interesting Ely…. Just noticed that your link to your site that sells amazon websites has the word, “azon” in it. A collegue just informed me that he was slapped with amazon attorney’s cease and desist orders and they are demanding payment from him in addition and in addition threatening to take him to court… just though you should be aware in case you are not. 🙂

    1. Good to know Holly. What domain was he using?
      In my case it’s a sub-domain so I’m not sure that applies.
      BTW – a lot of marketers use “azon” in naming their products. Are you saying they may get into trouble for that?

  2. I dont think Amazon is able to sue Ely for using Azon in his sub domain. They need substantial proof to show that Ely’s Azon is affecting their business.

    As for Holly’s friend case, he might have created a domain named Azon. But that doesn’t mean Amazon’s business is being affected. Amazon needs to proof that their business is being threatened and affected by the domain/subdomain created. The domain/subdomain created must also have the intention to threaten and affect Amazon’s business.

    Dont think there’s a case here for amazon though.

    1. Thanks for the comment Terence. I tend to agree with you…

      After all my website and products are there to help people become better Amazon affiliates and I would think Amazon should like that 🙂

      I’m not trying to impersonate Amazon (and why should I? They are great at what they do) and my products do not compete with Amazon so if anyone buys from me not only do Amazon not lose a sale, they may in fact be gaining sales down the line.

      BTW, that’s one of the reasons my setups do not look like “stores” or resemble Amazon’s site in any way.

  3. I’m venturing into the world of Amazon affiliate marketing but I have heard you need many sites to make a living from it as you only receive 5% from each sale, which can go up slightly if you do well. I’m trying to narrow down my first niche for this sort of site but most ‘expensive’ products have high competition judging by adwords keyword tool so still trying to find one that I feel I can profit from. :

    Please do take a look at our own blog
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