It’s way more than just esthetics – people are less likely to read those emails which in turn will hurt your bottom line.
So what can we do to overcome this problem? Here is what I consider to be the better solution to this problem.
Instead of word-wrapping your text, write it without using line breaks inside paragraphs and place it all inside a <div> with a size limit.
When editing your html email, go to source view and add a DIV directive so it surrounds your text, like this: <div style=”max-width: 400px;”> your email text here</div>.
This will, on the one hand, limit the width of the text to 500 pixels (you can choose any size you like) and allows it to shrink down and auto-warp when viewing it on a smaller screen (such as a smart phone).
Problem solved
Did you like this post? This, and other topics like it, are being discussed on our Facebook mastermind group: Ely’s Practical Marketing Mastermind
