The traditional method of building a list is to offer people incentive to signup. You promise to give them something if they join your list. As many who read this may attest, this is still working.
However, people are getting less and less responsive and you need to put out very enticing offers to get them to sign up.
Is there a better way?
I’m glad you asked – because I think there is!
Did you notice how major news sites like the New York Times, The Wall Street Journal and many others encourage their readers to signup?
First they let them consume some content – they hook them up – and then, just as they are starting to find it interesting, they mask the content and ask them to signup if they want to read the rest of it.
This method has proven to be a very effective way (they wouldn’t do it if it wasn’t) of getting readers to join your list.
Now, if you want to do the same with your own list building effort, you will find it to be not so easy to implement. Using a ready made website plugin may help but then you find yourself limited to written content.
What if you want to use video? How can you let people start watching your video and interrupt their viewing to ask for their details?
And what about an eBook – can you let them read part of it and then interrupt and ask them to signup?
Up until now this was extremely difficult to do and that is why you do not see many marketers use these methods.
What if I told you that now you can do all that (and more) with a simple 3 step cloud based system – would you be interested?
I’m thrilled to share with you my latest cloud based system that can lock 4 different types of content – mid way – and ask your visitors for their details.
Want to learn more? Check it out here: The new EZ Content Lock System
2 Replies to “Is List Building a Dead Art?”
Extremely professional blog; way past anything I could do! I’m doubly flattered that you commented on my post. Thank you again.
Thank you very much for the flattering feedback, Lisa 🙂