If your business is not on Instagram, you have no idea how much you are missing out on. Maybe your business is doing just fine and you do not see the point of advertising your merchandise on social media or maybe you are in all the other platforms, Twitter, Facebook, Snapchat, etc. and since they all look the same to you, you see no need to join yet another. These are flawed assumptions since first; a social media platform like Instagram can help your business grow even more and secondly, all social media platforms are not alike.
With visual content becoming more popular on social media, Instagram is the fastest growing social media platform with over 300 million users and rising. Therefore, when used for business, it offers a competitive edge in the market. Benefits of using Instagram for business include the following:-
Increased traffic to your local business or website
Your Instagram account can easily surpass your search driven traffic if you have your website’s link on your bio. When you have amazing Instagram content, people with thirst for more will visit your website to learn more about you and your business.
You only need to add a direct link to your website on your Instagram profile, post amazing photos and for each photo add a caption alongside catchy hash tags and relating emoji.
Increased engagement
Instagram offers 10 times more user engagement than Twitter and Facebook! Here is why. With Instagram, it is all about images and very little text, and as they say, a picture is worth a thousand words. The pictures do all the instant talking which in fast-paced world is preferable to reading long posts on Facebook and twitter. The only text involved is the interactions through captions, comments and likes.
Another secret is that posting photos on Instagram gives you a choice to simultaneously share them on Facebook, Twitter, Foursquare, Tumblr, Flickr and Email increasing user engagement on all these platforms.
Free advertising
Joining and using Instagram is free and when used right, this platform can provide your product massive brand exposure. One of the ways of achieving this is for example having a contest where fans re-post a photo of your product and hash tag it. The incentive of overnight popularity motivates people to drive your product photos viral.
It’s fun to use
One of the best things about using Instagram for business is that it is a lot of fun! Conventional marketing can be tedious and boring but taking awesome photo shoots of your product or services, sharing them on Instagram and getting instant honest and emotional reactions from your target audience sounds more like a hobby than work.
With Instagram, you also get the chance to explore millions of other photos, which is not only entertaining but also informative. Posts from competitors challenge your creativity and you get to learn changing trends, which helps you re-brand to keep up with your client base all while having a lot of fun.
It is never too late to start using Instagram for business. No matter the nature of your industry, fashion, restaurant, fitness supplements, etc. Instagram is the perfect social media platform that can give you an edge over your competitors and boost your revenue by increasing your customer base since it provides more access to your merchandise. With Instagram, you not only get a very effective marketing tool but also a tool you can have a lot of fun using. If you are not on Instagram, download the app today and create an account for your business. It is free and guarantees to take your business to the next level.
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Here are some amazing stats: