*** Rant Alert ***
This post may be considered a rant (and get me kicked out of Dean Holland’s Quick Start Challenge)
*** End of Rant Alert ***I have learned a lot from Dean Holland’s Quick Start Challenge but not from the “content” being delivered. The content of the 4 weeks course is very basic and has to do more with motivation to take action than with actual content. You see, all we actually learned was: Build a personal blog and blog about yourself (How to build the blog? Search for it… What to blog about? Why not about the Quick Start Challenge? You may win a prize if you do…) Drive traffic with blog and forum commenting (and why don’t you comment on each other’s blogs? That way you will see immediate responses… And as far as forums are concerned, the Warrior forum is recommended 😉 You want to know how to comment effectively?… Go out and find out for yourself). Bonus assignment – create a video (about… you guessed it – Dean Holland’s Quick Start Challenge…). How to do this? Go out and search for it…
Rant within a rant – those basic traffic tactics are only useful when you are starting up as they require a lot of time and effort on your part. Once you stop actively posting, traffic will die out. This is just one example of how the whole program was geared for the short term and not really showing people how to build their business for the long term.Build a list – create a product to giveaway, setup an autoresponder and a signup form on the blog. How to do all this? … go out and search for it… (This was actually named: “Push Button Income & Automation” if you can believe it…) Really, this has been one big disappointment as far as content is considered. Only the very basic concepts were covered, none of the strategies, tactics, tips and trick you would have wanted to learn were even mentioned. So what did I learn from Dean Holland’s Quick Start Challenge? Brilliant marketing. I did not learn anything from the course itself but learned a lot from the way it was constructed. Let me lay it all out for you… Let’s say you have a high end coaching program (which sells for $5,000) that you want to promote. Of course you can do the hard work of advertising it all over the place while spending a lot of money in the process. You could recruit affiliates you may say, and you’ll be right in thinking so, however there is one little snag – why would big name affiliates want to promote your coaching program when they have their own to promote? So what do you do? Let me tell you what Dean Holland has done. The very basic approach to marketing says you build a funnel which sorts out your prospects and turn them into customers. You start out with a low end (or even free) item which in turn promotes your high end product and build your brand in the process. So where is that “brilliant marketing” you were talking about, I hear you asking… Hold on to your pants, it’s coming 🙂 You start out by advertising the entry level product as being a newbies dream of quickly starting a true Internet business. With some name dropping and the following list of topics you say it will cover:
- The Big Beginning
- The free Traffic Tap
- On demand Income and Automation
- Instant Internet Lifestyle
- An army of highly motivated, trained affiliates which have nothing but rave reviews for your teachings.
- A monster of a marketing funnel.
- A lot of buzz around your brand and product.
- A huge amount of positive feedback and rave reviews.